We translate
user needs
into business

We help our clients to understand what their customers really want and how their overall offer can become more customer-centric. This creates better service experiences for customers and creates more profit for companies.

We use service design to create user-centered business models.

Our work is based on deep understanding and empathy for customers. Based on this, we facilitate innovation processes inside organisations and help them to implement new innovative service solutions. This approach keeps organisations future-proof. We work hand in hand with our clients and craft a collaboration that fits best to our client’s needs.

Service design: we provide expertise in research, business and design for you to be future proof.

Create perspective & gain real insights

To create value, you need to know your users. We enable you to understand who they are and what they want.

Unlock potential & new opportunities

To grow your business, you always need a business model and a strategy.
 We help you to elaborate a viable and scalable business model.

Make ideas tangible

To sell your product, you need delightful services. We create intuitive and appealing experiences for your users.

A few examples of typical work we do:


Testing the business potential of a new technology for Sennheiser

1. Sennheiser approached us with a new audio-technology. Before developing a service, Sennheiser wanted to evaluate whether customers would be willing to pay for such a technology and why.


Developing personas to empathise with users

2. As a starting point we developed personas which we believed to be potential users and customers for the market niche. Based on these personas, we recruited real users who matched the profiles to conduct interviews.


Crafting service mockups to communicate a vision

3. In order to test the potential of the technology, we came up with fictional services that could use the technology and created interface-mockups for the services.


Testing ideas with users

4. The interfaces and fictional services were tested in individual qualitative user interviews. Fake money and vouchers were used to understand the willingness to pay for certain service features. After the user interviews, it became very clear which of the user groups would be potential customers.


Creating a plan for the future

5. After the interviews Sennheiser was able to redefine the target customer segment and to understand potential value which the new technology could create.


Addressing transportation trends with specific service offerings for Arriva

1. The client saw major behavioural changes on the customer side as well as disruptive competition within his key market. We were asked to develop services that would react to these changes and serve as pilot for a wider product line.


Understanding the market and user needs

2. During a research phase our team travelled through seven European countries. We experienced various modes of transport ourselves and talked to more than 40 users along the way. This helped us to understand behavioural patterns and to discover burning needs. In addition, we interviewed industry experts to identify relevant trends.


Creating ideas for better mobility services

3. Based on our research we created personas and developed ideas for transportation services that fit to changing customer needs and an evolving market. We visualised the rough concepts and tested them with people on the street.


Preparing the implementation

4. Together with the client team we prepared the service implementation by creating service blueprints for a selected set of service concepts. We created a plan how to prototype the services in various countries.


Creating an overall strategy

5. The service concepts were embedded in an overall strategic vision for the company. The vision did not only focus on service concepts but included next steps towards a future-proof organisation as well. The client is currently evaluating were to pilot the service concepts.


Supporting the quick development of a minimal viable product for DearEmployee

1. DearEmployee, a corporate health start-up, was at the beginning of their product development. They wanted to create a user-centered service with a great user experience.


Defining the overall user experience

2. Together with the founding team we defined the overall customer journey in detail. The client team was part of all major work streams so that they would be able to continue the work after we would leave.


Evaluating the overall value proposition

3. We interviewed potential customers to test the overall value proposition and the customer journey. This helped us to map out key features that were really important to customers.


Designing the interface of the digital service

4. Together with the founding team we sketched out the layout for the interactive screens and discussed the importance of certain functionalities. This exercise was followed by detailed design of the screen-based user experience. The end result was tested with customers and iterated afterwards.


Launching the service

5. Together with one of our partners, the final visual design was created. The product was launched in September 2017.

Some of the clients we have worked with:

And that's us — the people behind Fuxblau:

Olga Scupin

Business Strategist

Manuel Grossmann

Creative Lead

Alexandra Mariani

Office Management

Magdalena Milly

Service Design

Marion Couesnon

Interaction Design

Get to know us at our monthly breakfast in our office in Schöneberg:

Want to drop by and get to know us and our office? Send us a short e-mail to office@fuxblau.de and we’ll get back to you!


We love to collaborate. This is the network of trusted partners with whom we collaborate:

When we need to combine brand-thinking with service design, we love to get rlevance involved.

Not everything in a service is intangible. We get Makea on board when we need to think about the future of production.

When we move from digital prototypes to digital implementation sleighdogs are the people we call first.

For visual expertise like detailed screen designs, we contact Being Visual.

In design thinking and service design trainings for larger organisations we collaborate with dunkhase leadership consulting to enrich our expertise with leadership development and change management approaches.

We have recently started to collaborate with ideactio. They are based in Singapore and are our service design partner in Asia.

You can also find us on →